" How many a man has dated a new era in his life from the reading of a book... "
Henry David Thoreau.

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Chasing Che is the account of a four-year odyssey in which an Iranian businessman, Alireza Rofougaran, switches the course of his life. Inspired by a biography of Che Guevara, which he reads and then translates into Farsi, Alireza embarks on a long odyssey through Latin America and Europe, home movie camera in hand. His mission: to retrace Che's footsteps. In an effort to gain a greater personal understanding of Che, he looks up any of the late revolutionary's surviving friends and foes he can find. In the process, Alireza gains new insights into his own life.

Viewing the myth of Che Guevara with an eye to his own society, Alireza realizes the peculiarity of such a cross-cultural inspiration. Upon his return to Iran, he witnesses how the same cross cultural enthusiasm among his countrymen gives rise to an open controversy.

Throughout the film, there is a process of change as Alireza finds himself confronted by the professional challenges posed by his new endeavor and his own obsessive commitment to fulfilling the project.